Types of research

Mesomark has always rigorously adhered to the highest quality standard, embracing and highlighting all phases of a study through the scrupulous application of procedures that are subjected to constant testing and verification.

Some examples:

- Product / Brand / Corporate Image research
- Analysis of consumption styles / usership patterns
- Background Studies
- Pre and Post Advertising
- Copy Tests
- Day After Recall
- Promotion Tests
- Usage & Attitude
- Triggers & Barriers
- Child studies
- Product testing - New product research
- Brand stretching
- Platform Tests / New Product Development
- Customer satisfaction
- Internet research
- Media research
- Packaging tests
- Restyling studies
- Pricing research
- Social and opinion research
- Tracking studies
- Business to business

Research on the WEB

The progressive evolution of technologies and the
resulting need to shorten research timings and
geographical distances as much as possible, has
prompted us to acquire and refine new, faster survey
techniques that can cover geographical areas difficult.
to reach using traditional fieldwork methods.

Operating through interactive channels makes it possible:

• to contact segments of the population who represent the core target of products with a high technological content, or segments that are difficult to reach through traditional channels

• to collect opinions on dedicated products more easily and cost effectively (through chats or forums) than with traditional survey instruments.