| - |
Qualitative studies
(Focus Groups and Motivational Interviews) |
| - |
Quantitative studies
(personal interviews, central location tests) |
| - |
Brainstorming and Creative Sessions
|
| - |
Telephone surveys |
| - |
Data processing services |
| - |
Multivariate statistical analyses |
| - |
Laboratory test facilities |
| - |
Mail surveys |
- |
Web surveys
(Focus Groups or Online Panels) |
| - |
Qualitative and quantitative analyses of Internet sites |
| - |
Usability testing |
| - |
Crossing Over Test (COT)
and Child World Test (CWT)
|
| - |
Real Time
(for packaging, logo and name tests) |
| - |
Creative techniques for Brands
(Brand Shuttle, Astrolabio, Brand World, etc.) |
| - |
Latitudinal Product Test
(benchmark tests on consumer products) |
| - |
Pluridimensional Mapping Survey (PMS) |
| - |
Brand Strategic Knowledge Analysis |
| - |
Consumer Knowledge
(Meeting sessions and Consumer Safaris) |
| - |
Web evaluation models |
- |
Online Focus Groups and WEB Interviews
(Focus Groups or Online Panels) |
