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Product areas
Purchase decisions are the final expression of a
dynamic equilibrium between drives and barriers,
everyday needs and aspirations influenced by the
collective imagination, which recur in a constantly
evolving continuum.
Our task to observe, decipher and assign a weight
to the variables that determine consumer demand.
This vigorous flowering of stimuli and changes
triggers a "game" in which the experience,
specialization and sensitivity of whoever studies
it are precious and essential components.
Our expertise extends over the following fields:
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Food & Beverages:
Ice-cream and Frozen food, Sweets and Cereals, Mineral water and Beverages, Fruit beverages and Infusions, Milk, Supplements, Alcoholic drinks
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Editorial:
Television, Radio, Daily and Periodical Press |
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Oil related:
Fuels, Lubricants and Accessory products and services |
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Medical/Pharmaceutical:
Specialities, OTC products, Specialists and Nurses, Pathologies/Treatments and Therapies |
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Automotive:
Cars, Trucks and Rented cars |
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Personal care and hygiene:
Cosmetics, Toiletry (toothpastes, detergents, baby care, products for the personal care, etc.), Beauty Farms |
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Communication:
advertising, press campaign, billboards, radio campaigns, packaging, promotions, sponsorships, below the line initiatives, etc. |
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Services:
Telecommunications, Transport, Air lines, Airports, Tourism, Healthcare |
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