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Areas of activity
Mesomark covers the entire range of ad hoc research
and can draw on solid know-how in the following types of study:
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Consumer
(Segmentazione, Needs
and
Beliefs, Consumer Habits, Customer Satisfaction) |
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Image
(Brand Image, Corporate Image,
Product Personality) |
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Product (Test di Concept, Product, Positioning,
Packaging e Name) |
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Relationship between Consumer and Product
(Comportamenti nel punto-vendita, Dinamiche e
Processi di
Acquisto, Stili di Fruizione) |
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Trade
(Participated Observation, Mystery Shopping) |
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Advertising (Pre e Post Advertising,
Day After Recall, Promotion Test, Semiological Analysis) |
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Mass Media (Usership Models,
Appreciation
Studies, Trend Analyses,
Restyling Studies,
Schedule Studies, Concept Tests on New Formats,
Product Tests on Pilot programmes) |
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Themes of Social Interest
(IHygiene and Health, Environment, Youth World,
the Elderly,Voluntary Service, Social Deviation
Phenomena) |
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